July 13, 2021

Your Next Want

You've said it; you’ve heard it; you’ve been asked it - what do you want? It’s a huge question and most of us have a list. It’s too much to ask. I want to be financially stable. I want a puppy. I want to have millions. I want to retire. I want to live in a lakefront mansion and sip iced tea all day.

We all dream of winning the lottery. We all let our minds wander to places where we perceive our problems will vanish and life will be endless bliss. It's like the old story of the nine year old boy who is once asked; "So Sam, what do you want to be when you grow up?" and Sam quickly replies; "I wanna be rich!" 

Tougher Done Than Said

It took me years to grasp the concept of the fear of success. It sounded counterintuitive. The fear of failure, to me, is easy to understand. You don't want to fall on your face or run out of money or have to give up things you have your life. The embarrassment of failing is terrible. But, what about our fear of what we will do if what we try actually works? How will you handle the responsibility of that dream coming true?

The marketing genius Seth Godin once challenged that it's easier to fail small. Complaining about the fact we never amount to anything or we're not meant to win or no one every gives us a break, is way easier than the unwavering persistence required to achieve something we want.

It's Way Too Big

In my opinion, it's easy to say you want a Bugatti Veyron because odds are pretty good it will never happen. It's much more difficult to identify the small shifts we need to make every day to get to the bigger dreams we possess. My business partner and I have been working on a project for close to a year. There are days we wonder if we are out of our minds. But each day, you push a bit more, ask a little bit more, and keep at it. Giving up now will only make us forever wonder what if we had kept going. 

You have dreams. You have things you want to accomplish. You have stuff that may feel a little out of reach. But I'm willing to bet if you suspend those for just today and think about what you could do right now to get what you need right now or your next want, over time, those bigger things will come clearer into focus. 

Let's try that and see what happens.
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