Humble Brags and Gladrags

I've been doing it for over a decade. Each day on the social web, I post a quip, quote, birthday, or historic event. It's not meant to change the world; it's just something fun. You can read it then move on with your day.

For instance, September 24th was the 267th day of 2022. The post was about Muppets' founder Jim Henson who was born on that date. The full content read; Day 267 - “Life’s like a movie, write your own ending; keep believing, keep pretending.” Jim Henson (Sept 24/36 - May 16/90).  

Your poor old granddad had to sweat to buy you.

The idea of social networks was to connect and share. I don't know about you but I've grown tired of people trying to portray that their lives are an endless pool party, hot spot vacation, and joyride of awesomeness. The thinly veiled humble brag really needs to go. 

I know we probably wouldn't find a book or movie about some random dude who is born, goes to school, gets a job, works for forty years, has two weeks off every year to go camping, retires, and dies, all that interesting so I get it. But can't we strike a balance somehow? We want to consume interesting content, but we can do better than trying to out do each other, can't we? 

I suggest you just throw them all away.

The Kardashians, Real Housewives, and Paris Hilton share a trait - they are all famous for being famous. The term was coined for someone who attains celebrity status for no clearly identifiable reason as opposed to having actual talent or skill. 

One of the first famous for being famous was Zsa Zsa Gabor. She was an actress for a few years, married nine times, and a celebrity for over six decades. 

All I thought I had to do was smile.

The sad reality is thousands think they can rise to stardom and riches by aiming to become a YouTube, Instagram, or TikTok star. The sadder - some succeed.

My hope is rekindled, however, when I see a post about someone overcoming adversity or helping others. It's nice to see the humanness and selflessness we are all capable of possessing. So maybe one of my daily posts will make you smile or think or pause, and perhaps something you post will make someone feel better. 

It's worth a try, don't ya think?

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Sliced Bread

We are living in a Snapchat Instagram patience of a three year old world. We want the thing to work. We want to make quick touches. We rely too much on technology. Sometimes we just want to buy a loaf of bread and have a sandwich.


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Audience of One

Media are often discussed, written about, and shared as if we're in a big room together akin to a Super Bowl party all consuming the same message and nothing could be further from the truth. In fact, that party where you spent more time eating the nachos and ribs than watching the game is probably one of the few times each year you consume any media with others in the room.

Media consumption is a personal experience. We listen to music alone in the car or do email alone in our office or post to Facebook and Instagram alone on our mobile devices. Yet there has always been a fascination with the mysterious group called 'them'. I lived that life when I programmed radio stations and we would try and attract a particular demographic as if it's a bunch of clones all doing the same things.

Alone Together

You're probably reading this post by yourself. You may share it, disagree with it, forget it minutes after you're finished, or tell someone about it. But at the genesis of consumption, you're doing it alone. You are the audience of one. The shared experience happens seconds, minutes, hours, days later.

We may use market research and analysis to determine tastes and preferences of a certain age group, but that means nothing to you or me. What matters to you is what's important to you. But if someone you trust shared something, the credibility of the content increases once they share their audience of one experience.

One's and Two's

The stats say North Americans check their mobile device an average of 110 times every day. We aren't sharing our screen with others; we are checking email, social streams, news feeds, and websites alone on our phone.

Now imagine if we took the audience of one concept into the workplace and busted down the walls of departments and silos and watched what happens. What if we allow everyone to have a voice and an opinion? We might unearth an idea from one of our team members that could change the course of the company.

But that's just the view from this audience of one.
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