Fear. Educate. Organize. Implement.

Your business is not a campaign and your people are not all the same.

I think the reason most organizations are having trouble navigating the new ways of communication stems from fear and that's okay as long as you recognize that. Once that happens, you can then educate yourselves with what is out there and how you can activate some of those ideas in your company.

Once you educate - which is an ongoing process - you can then begin to organize thoughts and departments and job descriptions. This is not an overnight process, but it is a process that needs to happen.

So you deal with the fear by educating and organizing then you need to implement some of what you've learned into your organization. Again, this won't happen right away. There are no quick fixes and everyone in your company has a different view of this stuff.

If you can implement some new ideas, then the review and revise process begins.

This is a cool video that was produced by Jesse Thomas or as many know him JESS3. If you are having trouble grasping the explosion of the Internet, social media, mobile and digital, this may excite you, this may scare you. Some of the stats are out-of-date but focus on the overall message.

This is about human behavior not theory. And if you embrace it, you may just be able to battle the fear, educate each other, organize what works and begin to implement. [video]



knealemann

The State of the Internet

Mitch Joel shared this video a few days ago, I thought I’d do the same.

It was done by Jesse Thomas or as many know him JESS3. If you are having trouble grasping the explosion of the Internet, social media, mobile and digital, this may excite you, this may scare you.

This is about human behavior not theory.

Watch. Share. Discuss.



@knealemann
strategy. marketing. social media.

UX BizPlan Vending Co.

The vending machine is marvel of retro technology which thrives in our digital hi-tech portable world. Not only can you order items on your cell phone, you can now buy a cell phone from a vending machine!

But let's stick with food for a moment.

Will you hover over your selection just that extra half second to insure you don’t accidentally get black licorice when you wanted cheese doodles?

Dinner In A Bag


It can be stressful when you made the decision to work late and replace dinner with a few handfuls of deep fried potato slices.

Snack food is a multi-billion dollar worldwide industry. There are companies making money hand over chips as we toil late in to the wee hours searching for sustenance.

Conformity and Choice
How can we learn from the vending machine while running a business?

Some say if we are left with too much choice, we make none at all. But if we think we are too restricted, then we are unhappy with the choices presented to us.

User experience must be – by definition – designed for the user. We customize our phone backgrounds and voicemail, we can modify our computer color schemes, choose from the long menu of options for our car and fashion is an individual choice.

Why do we conform in the workplace?

Could it be beneficial to examine the tastes and desires of each member of the team? Is it possible to find a more co-creative workspace by incorporating the choices made by each person involved?

If we all liked the same things, shirts would only be available in blue and the parking lot would be filled with the same make and model of car.

No Rules. No Conclusions.

This is not to suggest you create an atmosphere where everyone chooses and no one makes decisions - that's just as unproductive as a benevolent dictatorship.

If you work with clients or run a business, give some thought to the abundance of knowledge and experience of everyone involved. You may find some surprises along the way and not blindly feed them black licorice when they’d prefer cheese doodles.

What's your selection?

@knealemann
Helping you create your best business
marketing and social media strategy.

image credit: askdavetaylor.com