Newsflash: You are in Sales

Yes, we're all in sales, but I'm referring to a career that has defined metrics. You sell, you survive. You don't sell, your commission is affected. You park your laptop on a desk in the “sales department” kind of sales. You have numbers you need to hit this quarter, kind of sales. You eat what you kill, kind of sales. It's one thing for your performance to be measured by how you do your job. It's much different to be judged by the actual money you actually bring in the actual door. 

Sales is the transference of trust, so you must build strong relationships. Sales can be a grind and not for those with delicate digestive tracts. It's common for those not in sales to think the sales department will do anything for a buck. After all, they are rewarded in their pay stubs if they sell more stuff. That couldn't be farther from the truth. If you don't respect and believe in what you're selling, making numbers will be a guess at best. 

Numbers and People 

I've spent almost twenty years of my career selling myself long before selling any product or service. That isn't an easy process and the self-ringing phone has yet to be invented. Sales is not easy, but if you have the right product or service, and most importantly, support of your team and management, it can be exciting and rewarding. 

To those in sales, you have my upmost gratitude and respect. To those who are not in a sales role, I have an idea for you – try it for just one day.

You will gain a entire new perspective. __________________________________________________________________

Solving Selling Struggling

Think about the last time you walked into a store and the clerk was on you from the second your foot crossed their front door. You probably quickly told them you were just looking because your personal space was crushed by someone trying to sell you something even though you were in their store.

Now imagine you're at a networking event and you meet John who shoves his card in your hand before you can say hello and starts telling you what he has to offer.

You feel yourself backing up and scanning the room for a few gulps of fresh air, a lifeline, a way out.  John's approach is a bit much so you recoil. You quickly realize the room is full of two types of people - sellers and those who are too scared to sell.

Beyond the Elevator

We need to know how best to explain what we stand for and how we help others. Even the painter does more than slap paint on a wall. She may enhance the feel of the office while it blends with the dark cherry desk and black leather chair.

So before walking in a room to sell your wares or greet new customers in your space, figure out how you can help them and the process may be smoother. This isn't an issue exclusive to service providers and small business owners.

Even big companies struggle with this stuff.
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Are You Selling or Solving?

Think about the last time you walked into a store and the clerk was on you from the second your foot crossed their front door. You probably quickly told them you were just looking because your personal space was crushed by someone trying to sell you something even though you were in their store.

Now imagine you're at a networking event and you meet John who shoves his card in your hand before you can say hello. You can feel yourself backing up and scanning the room for a few gulps of fresh air, a lifeline, a way out. Despite being at an event where you are trying to meet potential customers, clients or partners, John's approach is a bit much so you recoil. You quickly realize the room is full of two types of people - sellers and those who are too scared to sell.

Beyond the Elevator

Everyone tells you that you need to get out there and meet people, shake hands, let them know you’re looking and what you offer. Yet few people enjoy networking. It can be intimidating to try and 'sell yourself' in a room void of buyers. Most shun those who pitch their offer on the social web yet I'm unaware of anyone who can pay their bills with followers and a better Klout score.

Perhaps if I was painter, it would be easier to explain. My passion to provide business solutions to owners and managers who want to become better leaders and improve their people and revenue. The process isn't easy to define because it changes with each situation. When you look closer at your offer, you may say the same.

Beyond the Title

We need to know how best to explain what we stand for and how we help others. Even the painter does more than slap paint on a wall. She may enhance the feel of the office while it blends with the dark cherry desk and black leather chair.

So before walking in a room to sell your wares or greet new customers in your space, figure out how you can help them and the process may be smoother. This isn't an issue exclusive to service providers and small business owners.

Even large enterprise stumbles on this stuff.
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Wearing Your Wares

Think about the last time you walked into a store and the clerk was on you from the second your foot crossed their front door. You probably quickly told them you were just looking because your personal space was crushed by someone trying to sell you something even though you were in their store.

Now imagine you're at a networking event and you meet John who shoves his card in your hand before you can say hello. You can feel yourself backing up and scanning the room for a few gulps of fresh air, a lifeline, a way out. Despite being at an event where you are trying to meet potential customers, clients or partners, John's approach is a bit much so you recoil. You quickly realize the room is full of two types of people - sellers and those who are too scared to sell.

Beyond the Elevator

Everyone tells you that you need to get out there and meet people, shake hands, let them know you’re looking and what you offer. Yet few people enjoy networking. It can be intimidating to try and 'sell yourself' in a room void of buyers. Most shun those who pitch their offer on the social web yet I'm unaware of anyone who can pay their bills with followers and a better Klout score.

Perhaps if I was painter, it would be easier to explain. My passion to provide business solutions to owners and managers who want to become better leaders and improve their people and revenue. The process isn't easy to define because it changes with each situation. When you look closer at your offer, you may say the same.

Beyond the Title

We need to know how best to explain what we stand for and how we help others. Even the painter does more than slap paint on a wall. She may enhance the feel of the office while it blends with the dark cherry desk and black leather chair.

So before walking in a room to sell your wares or greet new customers in your space, figure out how you can help them and the process may be smoother. And if you think this is an issue exclusive to service providers and small business owners, even large enterprise stumbles on this stuff.

Think about whether you're selling or solving.

Kneale Mann

image: flickr | original: nov 2011

Networking or Pitching?

Beyond the Threshold

Think about the last time you walked into a store and the clerk was on you from the second your foot crossed their front door. You probably quickly told them you were just looking because your personal space was crushed by someone trying to sell you something even though you were in their store.

Now imagine you're at a networking event and you meet John who shoves his card in your hand before you can say hello. You can feel yourself backing up and scanning the room for a few gulps of fresh air, a lifeline, a way out. Despite being at an event where you are trying to meet potential customers, clients or partners, John's approach is a bit much so you recoil. You quickly realize the room is full of two types of people - sellers and those who are too scared to sell.

Beyond the Elevator

Everyone tells you that you need to get out there and meet people, shake hands, let them know you’re looking and what you offer. Yet few people enjoy networking. It can be intimidating to try and 'sell yourself' in a room void of buyers. Most shun those who pitch their offer on the social web yet I'm unaware of anyone who can pay their bills with followers and a better Klout score.

Perhaps if I was painter, it would be easier to explain. My passion to provide business solutions to owners and managers who want to become better leaders and improve their people and revenue. The process isn't easy to define because it changes with each situation. When you look closer at your offer, you may say the same.

Beyond the Title

We need to know how best to explain what we stand for and how we help others. Even the painter does more than slap paint on a wall. She may enhance the feel of the office while it blends with the dark cherry desk and black leather chair.

So before walking in a room to sell your wares or greet new customers in your space, figure out how you can help them and the process may be smoother. And if you think this is an issue exclusive to service providers and small business owners, even large enterprise stumbles on this stuff.

Are Selling or Solving?

Kneale Mann

image credit: fooduncorked

Defining the Sales Process

Since we've been living on this big marble, the sales process has been a part of everyday life. There is no escaping it and very little moves forward without it.

Centuries ago, the currency may have been a bag of rice for a piece of furniture but the barter system is alive and well. The media may have been a local market or horse-drawn carriage, but business clicked along.

We tend to get caught up in gadgets and interfaces and think they are what drives business. As much as they may accelerate the process, give us the chance to find similar thinking people around the globe and open doors that would never otherwise be opened, the exchange of services or products for currency hasn’t differed.

Know What You're Selling

When I was a kid, my buddy Mark’s dad worked as a life insurance salesman. As he put it, he sold “peace of mind” to families. Now you can build a client list through customer relationship management (CRM), database marketing and social media but the offer hasn't changed all these years later. If you sell insurance, the theory stands that you are selling peace of mind.

It’s easy to point to an exchange of money for a product as a “sale”. But what has to happen before that exchange occurs? Does the company not have to let potential customers know about the product? Isn’t there a network or supply chain required?

Honing the Offer

I was having dinner a few weeks ago with a client who challenged the notion that we are all in sales because her definition is the point of exchange and not the myriad other things that need to happen to get there. Her 15 years as a commission sales rep was her experience in sales. She went through the process of finding prospects, calling on them, showing the benefits of what she offered and ending with a monetary exchange. Her point is that as much as we all 'sell ourselves', someone has to close the deal. My contention is that a lot has to happen to help that deal close from people throughout the enterprise.

I often see product and creative people scoff at sales people as a necessary evil. But when discussions of chickens and eggs come up, the tie breaker is that we are all in the product AND sales business because neither can survive without the other. What I like to do is help business owners and managers work ON their business when most of the effort is working IN their business. And I sell every day.

Are You in Sales?

Kneale Mann

image credit: mspmentor