June 16, 2010

The Social Media Shift

Seat belt on. Clutch in. Punch it.

Social networking is as old as humans have been able to draw on caves and grunt.

Despite some claims that Twitter is the Holy Grail, we are the essential ingredient.

If Twitter went under today, the conversation would move to another place and continue.

Wet Your Whistle

If you meet friends at a local and it goes out of business, you don't stop seeing your friends, you find a new local. It’s not about the bricks and mortar, it’s about the people.

We are discovering a new way to communicate that has not replaced face-to-face conversations or mainstream media, it has enhanced those experiences.

There is a palpable social media shift. We're still having fun and connecting but more collaborative business relationships are growing online. I can only speak from personal experience but I have met hundreds of people I would not have met otherwise - many who live in my city.

My Kind Of A Town

A few weeks ago, I attended SobCon2010 which was the best business conference I have ever attended. Everyone was there to learn from each other and attend every minute of the sessions.

We may have met online but had taken it a human business level.

Since getting back from Chicago, I have had deep conversations with fellow participants with more on the way soon. We are talking about how we can help each other grow our perspective businesses.

Find Your Own Way

The social media shift happens differently for everyone and it's not a drag race. This stuff takes strategy, time and care. And if that scares you, then your competition will blow right by you in third gear.

So get in and get to know people. It's work, just like the rest of your business.

The shift is on. You in?

@knealemann
Helping you integrate all you do with all you do.

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photo credit: porsche
 
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