The nonstop information on the Internet was once described as a fire hose aimed at a teacup which remains a vivid and accurate image.
We are drenched by constant information and there is no hope of us ever being able to keep up.
Information, education, entertainment, humor, music, books, articles, websites. The choices are endless.
And this doesn’t include that little thing we call life.
How much time do we have?
Depending on the survey, the average person living to life expectancy (women 81 and men 76) spends six months in the bathroom, eight months having sex, eighteen months shopping, two years reading, two years exercising, three years doing housework, three years cooking, four years eating, four years on the phone, four years lining up, five years online, a decade watching television and twenty-five years sleeping.
So when you think about all the stuff we want to do as business owners, the competition is fierce and the least of our worries is our competition.
Time is our biggest adversary.
A Series of Tubes
There is no definitive way to determine the size of the Internet. It just turned forty and we have created something we can’t even measure that grows by the second.
With over a quarter of the world's population online, the fire hose won't be easing up for the foreseeable future.
So where does that leave us teacups?
strategy. marketing. media.
image credit: afajournal