Showing posts with label airport. Show all posts
Showing posts with label airport. Show all posts

April 23, 2011

Brace For Impact

Humans are the only beings on earth that can even conceive the past or the future.
We spend much of our brief time on earth fretting about upcoming presentations and dragging the events of our past along like a trailer behind our car. Our need to be right, our bloated egos, our chase for finances will mean nothing on that inevitable day.

On January 15. 2009, U.S. Airways Flight 1549 experienced a catastrophic explosion three minutes after take-off from La Guardia Airport in New York . Three minutes later, the plane was in the Hudson River and all 155 occupants survived. Six minutes to sum up your life. One tenth of an hour to make sense of what you've done right and what you will miss. The unimportant things with which we fill our minds become irrelevant.

Passenger Ric Elias explains what he learned about his life
during those six minutes. [video]



Kneale Mann

video credit: TED

May 6, 2010

Technology | Time vs. Tools

Convenience Meets Conventional

I have great admiration for road warriors. If you've seen Up In The Air, you know it takes a special person to live on the road.

I am also a fan of technology when it helps us. Having worked on radio station builds, large scale events, digital marketing campaigns and even written for newspapers, I know we don't all share the same comfort with technology.

Mom Has Never Owned a Cell Phone.

This is not an age thing. Last week at lunch, one of my colleagues was talking endlessly about his iPhone. He added that his 10 year old wants one.

You see people of all ages on smartphones and netbooks. You can get a printed copy or one can be sent via email or text. If you have your confirmation number and your passport you can go right through.

Please Enter Your Code.

While fighting with the technology at an airport recently, I was trying to access my ticket at one of those handy kiosks with smartphone in one hand and passport in the other and luggage and a line-up behind me.

If you travel at all you know that in most major airports you don’t walk up to the ticket counter any more. You need to punch in codes and numbers and blood type and if you have trouble someone who used to work at the ticket counter will help you.

I Missed My Flight

After being told I was on a different airline by two airlines and back to the original airline, the woman politely told me that I had missed the deadline to get through security to my flight. For $75, I got the next plane.

I noticed later that the reason I missed my flight was because the electronic ticket that was emailed to me didn't get to my phone in one piece so I was missing a code.

Technology can help us but it can also hinder us. I worry about mom who has never had a cell phone and looks at her email once a week. This was simply an example and is not about airports, it's about knowing your customers.

Technology can work in your favor, but it can also hurt you if you get too far ahead of your customers. How do you strike that balance?

@knealemann
strategy. marketing. social media.

photo credit: interairport

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April 20, 2010

Stuff For The Stuff

Communications tools don't get socially interesting until they get technologically boring. Clay Shirky

If you like toys, we live in exciting times filled with 3D televisions and computers the size of a paperback.

We can send complicated documents to the other side of the earth with a press of a thumb and pizza places still deliver.

There's An App For That.


Line ups were seen all over the U.S. (soon to be repeated in Canada) filled with excited Mac users waiting to purchase an iPad minutes after the store opened.

Online discussion forums got heated over whether the BlackBerry 9700 was superior to the 9000 while Android was also gaining new fans.

We live in a society exquisitely dependent on science and technology, in which hardly anyone knows anything about science and technology.
Carl Sagan

There may be a nominal charge in addition to the carry-on fee, the shoe removal surtax and the baggage handling service charge but on some flights we can now get Internet access. Tax not included.

One day, cars will be equipped with voice activated Internet browsers and drop down top gun instrumentation technology. Laptops will be a gift with purchase while plasma screens and Wi-Fi will be in every bathroom.

We are becoming the servants in thought, as in action, of the machine we have created to serve us. John Kenneth Galbraith

I have friends who reside in the hi-tech world and do fantastic work. They develop things that go on things that make other things go faster or look cooler.
But without the human, doesn't the car just sit in the driveway?

How can you help create content worthy of uploading, downloading or buying to put on all this stuff? Maybe something to think about while in line to get the latest coolest newest?

@knealemann
strategy. marketing. social media.

photo credit: wired

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March 11, 2009

Make It About Them

Train vs. Plane

I love travelling by train and VIA Rail Canada is great. There are no body cavity checks, blood tests or shoe removal exercises, the service is friendly, your fellow passengers don’t seem as stressed and the train leaves on time!

For short hops – say, a one hour flight – by the time you get to the airport an hour or two ahead of time, wait for the delays, stand in line, go through security, stand in line, wait, stand in line, get on the plane, wait, taxi to the runway, wait, taxi on the runway, fly, land, taxi again, wait, get off the plane, walk through the airport and get to your ground transportation – the train can actually get you there faster.

Sorry To Interrupt

While on the train a couple of weeks ago, enjoying a nice cup of coffee and reading a book; my consciousness was shattered by this delightful phrase. “Can you fill this out for VIA?” Not ‘can we have your opinion’ or ‘sorry to bother you sir, would you have time to let us know how better to serve you’. Nope. They wanted me to put down my book, grasp the complimentary golf pencil and fill out a two-sided, double gate fold cardboard document the size of my laptop. I don’t think so.

Before I could engage with my interrupter, she had vanished into the next car. I then opened this manuscript and began to scan its contents. This behemoth came with 56 questions! I was on a four hour train ride and this thing would have taken me an hour to fill-out. Which begs the question: Who would?

What Do You Think?

While we grapple with metrics and ROI one thing has never changed – keep it simple. If you are thinking of conducting research, conduct on yourself first. Ask yourself the hard question: Would I actually participate in this? Would I actually sit on my delightful train ride and put aside work or a good book to fill out this 56 question investigative research piece? Really?

In order to think like your customers, you need to be your customers. To insure you get accurate feedback you need to engage rather than interrupt.

How do you ask your customers and clients for their opinion?

@knealemann

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October 26, 2008

Ode to Road Warriors

If you travel for work you may relate. Hotel life loses its luster very quickly. There are wonderful comfortable places to stay all over the world but there is still something missing. The little things become the big things.

If you travel, you become a master of tiny soaps and mini-shampoo bottles. Towels are in abundance and tossed in the tub. You leave for the day and return to a bed made and a fresh supply of towels.

But anyone who lives on the road more than at home should be commended, or perhaps committed? It's not as easy at it seems. I know of many very successful business people and consultants who have chucked it all for a more stable work enviornment.

With all the worry of the financial crunch we take advantage of technology in the form of teleconferences, PDAs and webinars, the airport is still a snarled mess on any given Monday morning.

Business travel can be a great way to meet new people and share different experiences. But it's not so exciting when you are toiling in your hotel room, eating another chicken sandwich, while the game is on. An activity shared with a lot of the people lined up at the airport that morning.

I’m sure most of us have experienced the unforeseen trip extension. Murphy’s Law #871: This is the trip where you packed ‘just enough’ for the original length of time. It's day five and you have to shop for clothes because you were supposed to be flying home on day three.

Maternal wisdom can prove paramount for the survival of any road warrior. Those immortal words ring true no matter what; “Take care of yourself, eat properly, and get some rest”. And bring some extra clothes just in case, I'm speaking from experience. Recent experience.

This does not solve the worst part of travelling - the travelling part.

km

 
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