We work because there are things we need and want to buy. We work because we want to be a part of something bigger than ourselves. We work for many reason past the paycheck, but the paycheck is a key element.
I have seen countless employee surveys and compensation is always on the list along with the ability to advance and have purpose. But if money is the top concern, you have a serious problem.
There are data that shows close to a trillion dollars is lost each year in North America due to disengaged employees and it all comes from the relationships we have and build within our organizations. So the next time you are hiring someone, ensure the discussion goes well past what you're going to pay them.
Yes, pay them properly, but the cost of great people isn't measured simply by competitive compensation and a good benefits package.
Engage with each other daily and watch what happens.
__________________________________________________________________
Showing posts with label engage. Show all posts
Showing posts with label engage. Show all posts
January 31, 2017
November 19, 2010
Buying Social Media
And then we got greedy
Forty years ago, the U.S. Defense Advanced Research Projects Agency developed the Advanced Research Projects Agency Network or the Arpanet - the precursor to the Internet. And that brief blip in our evolution shrunk the world.
"We did radio last fall and it didn’t work."
Four decades later and there is no shortage of chatter about how the online space will do this and won’t do that. And many understand this activity is an augmentation of communication channels which will continue to evolve. The important ingredient is that you need time to decipher how it all applies to your situation.
“We bought television this time, we're sure it will help revenue."
Even large companies with global footprints are gingerly stick handling the social web to engage with customers and prospects while giving their organizations the best image possible. We are all bumping into each other and trying things. We will improve and advance but there is no end game.
There are some brazen advocates of diving in the digital deep end and going for it while others hope to mitigate the conversation by simply not participating in it.
I read a tweet the other day that claimed "every" large brand is in the social channels. I'm not sure who has the massive "every company on the planet" database but even if that were true (it is not), would they use the channels the same?
“We do direct mail. We did it last year. It seemed to work.”
Many still view social media as advertising channels that we can buy like we can with mainstream channels which is shortsighted. There are no quick fixes in any medium.
It happens more often than you may suspect that someone will utter the naive phrase “we’re gonna try it” in relation to picking a medium. We will make mistakes, that's the human thing we must endure. Experimentation is important but not to be confused with taking a blind stab in the dark.
"Our customers aren't on Facebook."
My suggestion is to identify expectations and commitment before taking any choices out for a test drive. Mainstream channels are alive and well and social media are simply opportunities to enhance the effort. But organizations are not campaigns.
Can we buy social media?
knealemann | email
Join me for Movember.
image credit: thisyear
"We did radio last fall and it didn’t work."
Four decades later and there is no shortage of chatter about how the online space will do this and won’t do that. And many understand this activity is an augmentation of communication channels which will continue to evolve. The important ingredient is that you need time to decipher how it all applies to your situation.
“We bought television this time, we're sure it will help revenue."
Even large companies with global footprints are gingerly stick handling the social web to engage with customers and prospects while giving their organizations the best image possible. We are all bumping into each other and trying things. We will improve and advance but there is no end game.
There are some brazen advocates of diving in the digital deep end and going for it while others hope to mitigate the conversation by simply not participating in it.
I read a tweet the other day that claimed "every" large brand is in the social channels. I'm not sure who has the massive "every company on the planet" database but even if that were true (it is not), would they use the channels the same?
“We do direct mail. We did it last year. It seemed to work.”
Many still view social media as advertising channels that we can buy like we can with mainstream channels which is shortsighted. There are no quick fixes in any medium.
It happens more often than you may suspect that someone will utter the naive phrase “we’re gonna try it” in relation to picking a medium. We will make mistakes, that's the human thing we must endure. Experimentation is important but not to be confused with taking a blind stab in the dark.
"Our customers aren't on Facebook."
My suggestion is to identify expectations and commitment before taking any choices out for a test drive. Mainstream channels are alive and well and social media are simply opportunities to enhance the effort. But organizations are not campaigns.
Can we buy social media?
knealemann | email
Join me for Movember.
image credit: thisyear
September 19, 2009
The One Thing
What is the one thing you will change to improve your career?
What is the one thing
you will do to help us?
What is the one thing you will read
to engage a conversation?
What is the one thing you will
affect to cause you to move?
What is the one thing
you will say to help me?
What is the one thing you will mean
that will create a positive shift?
What is the one thing you will create
that will ignite others?
What is the one thing
you will write that may cause us to think?
What is the one thing we will
act on which will affect a revolution?
What is the one thing I will do to help you?
@knealemann
Helping you improve your media,
marketing, bizdev and social networks
image credit: completeinnovator
August 28, 2009
Appearing Tonight: Social Media
Sold-Out!Tickets sold out weeks ago. The anticipation has been building to a feverish pitch. People are talking about it on the radio, on the Internet, on television, the newspaper did a pullout section and it’s on all the talk shows.
The Claims Are True
It helps your business grow and is the answer to all of your dreams. Some can get you instant meaningful relationships with other people in a matter of days. Nothing like this has hit the human race since the invention of individually wrapped cheese slices.
Also on the bill are; Twitter, Facebook, BackType, Bebo, Flickr, MySpace, Plaxo, Blip, LinkedIn, StumbleUpon, Digg and about 40 others. Scalpers are expected to fetch five times face value. Some are saying that blog and podcast may also make an appearance but unconfirmed reports say that webinar and chat room weren't able to make the trip.
Tonight's The Night
The parking lot is jammed; the line-up is around to the back of the venue, the throng shuffles quickly to their seats. The lights dim, the curtain rises, the excitement is palpable and then thousands stare at an empty stage. The sound of rustling popcorn bags, coughs and throat clearing echo throughout the venue.
Unrest begins to brew. Mumbles of refunds and claims of a rip off begin to circulate. How could they charge such an outrageous price for such a letdown?
After what seemed to be an entire full minute, the angry mob begins to walk out. Threats of lawsuits can be heard far and wide.
Clearly social media had not lived up to the hype like all the other liposuction, one-way conversation, get-rich-quick, what’s in it for me, have it now pay it never promises.
Social Media: Meet Human Networking
If all the world's a stage, perhaps we shouldn't wait for others to begin the performance? If social media is scary to you or your impatience as gotten the best of you after a handful of tweets, keep in mind how long it took to gain the trust of others and others to earn yours in real life.
Are you waiting?
Are you looking for the refund?
Are you participating?
January 15, 2009
Oprah Jobs and Other Personal Brands
Steve Jobs announced yesterday that he is stepping down for a few months from his chief big guy spot at Apple. Speculation is that he won’t be back. However with a mindful eye on business and a publicly traded company with a very public boss, there is concern of a stock tumble if this becomes a permanent situation.
We Are All Just People
Pardon the human comment but let’s first have some compassion for a guy named Steve who is in the prime of his life. He isn’t well, despite speculation few know exactly how serious but let’s remember he’s not a robot. Best wishes to him and his family and hope that he is back stronger than ever in June.
Go With Your Gut
It's not easy to trust your gut. It's not simple to keep moving forward when self-doubt or naysayers are all around.
Oprah Winfrey made a decision years ago that she was not going to take her talk show in the downward direction her contemporaries were taking theirs. Instead, she felt it was important to go with her gut and her heart and build an empire of talk shows, a magazine, a radio network, publishing company, a worldwide charity – The Angel Network, The Academy For Girls in South Africa, and soon the OWN television network. And do it all on her terms in spirit of goodness.
Oprah makes a lot of money. Oprah employs hundreds of people. Oprah gives back. Oprah is Harpo Productions. But unlike Jobs, she is building a roster of contributors who are household names because there will be a day when she won’t be able to be out in front as much as she is now.
Any Flat Surface
Anyone who thinks they can “re-brand” a “product” is fooling themselves. That is the job of the audience and customer. We can attempt to create a space where people will want to spend time and money, but that’s it.
Slick marketing campaigns, social network channels, nimble promotional concepts all help get the word out - but until a human connection occurs, it's just another product or idea.
Steve Jobs rejuvenated the company he co-founded into an environment featuring a suite of products that are cutting edge, work well, solve problems, are fun to use and are cool. Oh and while away he co-founded this little company you may have heard of called Pixar.
He has a large talented team but he is the visionary and as many have cited one of the best pitch men ever. That was never more evident than the wave that was caused when he cancelled his appearance at Macworld this year.
Connect. Engage. Inspire.
There is a connection to Jobs' foreword thinking spirit and desire to take chances that resonates with millions of people.
Winfrey is a sharp business owner but never forgets that top priority is the connection to her audience and customers.
"I Love You, Oprah!" "I Love Apple!"
These are phrases uttered all over the world.
It is no secret that Steve Jobs and Oprah Winfrey are billionaires. Jobs is #154 on the Forbes List with an estimated personal wealth of $5.4B while Winfrey is #462 with about $2.6B.
We admire people who take chances. We look to people who are brave and step out. We connect with people who build strong companies and environments where others can thrive.
And no amount of money will allow us to escape what is truly human. Steve Jobs is dealing with that right now.
Questions we all can ask ourselves:
How can I help others?
How can I be braver and take more chances?
How am I building my personal brand?
How can I connect and engage and inspire?
km
We Are All Just People
Pardon the human comment but let’s first have some compassion for a guy named Steve who is in the prime of his life. He isn’t well, despite speculation few know exactly how serious but let’s remember he’s not a robot. Best wishes to him and his family and hope that he is back stronger than ever in June.
Go With Your Gut
It's not easy to trust your gut. It's not simple to keep moving forward when self-doubt or naysayers are all around.
Oprah Winfrey made a decision years ago that she was not going to take her talk show in the downward direction her contemporaries were taking theirs. Instead, she felt it was important to go with her gut and her heart and build an empire of talk shows, a magazine, a radio network, publishing company, a worldwide charity – The Angel Network, The Academy For Girls in South Africa, and soon the OWN television network. And do it all on her terms in spirit of goodness.
Oprah makes a lot of money. Oprah employs hundreds of people. Oprah gives back. Oprah is Harpo Productions. But unlike Jobs, she is building a roster of contributors who are household names because there will be a day when she won’t be able to be out in front as much as she is now.
Any Flat Surface
Anyone who thinks they can “re-brand” a “product” is fooling themselves. That is the job of the audience and customer. We can attempt to create a space where people will want to spend time and money, but that’s it.
Slick marketing campaigns, social network channels, nimble promotional concepts all help get the word out - but until a human connection occurs, it's just another product or idea.
Steve Jobs rejuvenated the company he co-founded into an environment featuring a suite of products that are cutting edge, work well, solve problems, are fun to use and are cool. Oh and while away he co-founded this little company you may have heard of called Pixar.
He has a large talented team but he is the visionary and as many have cited one of the best pitch men ever. That was never more evident than the wave that was caused when he cancelled his appearance at Macworld this year.
Connect. Engage. Inspire.
There is a connection to Jobs' foreword thinking spirit and desire to take chances that resonates with millions of people.
Winfrey is a sharp business owner but never forgets that top priority is the connection to her audience and customers.
"I Love You, Oprah!" "I Love Apple!"
These are phrases uttered all over the world.
It is no secret that Steve Jobs and Oprah Winfrey are billionaires. Jobs is #154 on the Forbes List with an estimated personal wealth of $5.4B while Winfrey is #462 with about $2.6B.
We admire people who take chances. We look to people who are brave and step out. We connect with people who build strong companies and environments where others can thrive.
And no amount of money will allow us to escape what is truly human. Steve Jobs is dealing with that right now.
Questions we all can ask ourselves:
How can I help others?
How can I be braver and take more chances?
How am I building my personal brand?
How can I connect and engage and inspire?
km
