March 24, 2026
Quiet the Critic
March 10, 2026
Priorities and Aging
I’ve noticed my priorities have changed a lot over the years. What mattered most in my 20s doesn’t carry the same weight today, and I suspect you’ve felt that too. Life has a way of reshaping what feels urgent versus what feels meaningful. What was SO important years ago barely makes a blip now.
Research shows that as we age, our values and goals naturally shift. A 2017 study in Psychology and Aging found that older adults tend to focus more on meaningful experiences and relationships, while younger adults emphasize exploration.
Small Shifts Create Big Clarity
Even small adjustments in priorities can make a big difference. The same study found that people who consciously reflected on what mattered most experienced less stress and greater satisfaction. Taking time to list our top priorities can help us act intentionally instead of reacting to every demand or distraction.
When priorities feel unclear, it helps to ask, “Does this align with what matters most to me?” Research from Developmental Psychology shows that aligning decisions with personal values increases well-being and long-term satisfaction. Pausing to reflect before saying yes to something can save time, energy, and emotional strain.
Patterns Reveal What Matters
Tracking how we spend our time and energy helps us spot what consistently feels rewarding versus draining. Awareness of these patterns allows us to focus on what truly contributes to growth, relationships, and fulfillment, rather than what just seems urgent in the moment.
Even as priorities shift with age, we can stay intentional about what matters most. And what's important today may not be years from now.
Let's make today count.
July 3, 2023
Know Care Want
December 11, 2014
Relationships Are Not Easy
Trust is key – that’s the deal breaker. Without trust, we have nothing. But in business, it’s not always easy to maintain. There is pressure to make a buck, increase market share, and win the customer. And in life, it’s difficult to keep that openness because of competing priorities and baggage from the past.
Easier Said Than Done
It might be unintentional but we measure those around us against those who used to be around us. We have layers to peel through and old habits to challenge in order to build stronger relationships in life and in business. But trust doesn't happen if we’re not trustworthy. This is work for each of us, not just the other person.
We all mess up. We stumble and make mistakes. So we must try our level best not to hold others to a higher standard than we are prepared to hold ourselves. And we should also realize there is no such thing as the moral high ground.
We can improve our relationships with open communication and fairness. I’d rather have a small handful of people in my life I can trust verses a roomful of people I can’t but is that really possible in our busy over competitive time?
That's up to us.
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Kneale Mann | People + Priority = Profit
istock
April 11, 2011
Digital Demo Dollars
It's alarming when someone claims the online world is for “the kids”. It's often someone who is more immersed in digital than they even realize. They have email, a cell phone and a Facebook profile. But they claim that the email and phone are for work and the social web is to connect with friends.
We don't need ten social profiles to capture the power of the digital landscape. In fact, that is often when people get distracted by the tools and get away from the entire we reason we connect in the first place.
eMarketer just released a telling survey featuring how baby boomers interact on the web.
The report covers U.S. numbers only but you could make the safe estimate that the percentages for most developing countries where Internet penetration is more than 50% of the population are similar. And with over 76% of North Americans having online access, it's clear it's not just "the kids". How can that affect your revenue line?
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The Report Explains
"Boomers' lives are going in many different directions, as empty-nesters, step-parents, grandparents and caregivers. For all of these roles, the Internet and digital media are absolutely essential. eMarketer estimates 78.2% of this cohort is online, nearly 60 million adults. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending."
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We can discuss connections and relationships but companies won't invest their time and resources on an altruistic gesture void of potential revenue. Relationships are crucial but wallets are as well. But it is clear that online spending from all demos continues to increase.
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More from eMarketer Report on Boomers
"Boomers spend more time and money online than any other demographic. Younger boomers (ages 47 to 55) spent an average of 39.3 hours online per month in 2010, according to the Pew Internet and American Life Project. Older boomers (ages 56 to 65) averaged only slightly less, at 36.5 hours. A lot of that time was spent shopping -- and buying. Forrester Research reported that boomers spent an average of about $650 online over a three-month period in 2010, compared with $581 by Generation X internet users (ages 35 to 46) and $429 by Millennials (ages 18 to 34).
Boomers also stay connected on the go. eMarketer estimates 86.9% will have a mobile phone this year, and 16.9 million boomers will access the internet from a mobile browser or installed app. In 2015, that number will reach 25.4 million, or nearly 40% of boomer mobile users. This is a market that content providers, game publishers and brand marketers should not pass by."
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It's often said that most people dislike being marketed to which is clearly not supported by their behavior. We will buy into something if it resonates with us and since most – if not all – purchases are conducted on some emotional level, doesn't it make sense that we don’t stop buying at a certain age?
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eMarketer's Lisa Phillips summation
"Boomers are immediately turned off by association with old age, infirmity and decline. Most brands do not want to 'age' their products with blatant appeals to older consumers. The win-win is to create an overarching brand message that gives a nod to boomers, but also includes younger adults and even grandchildren."
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If your target customers are in the older demos and you are not utilizing digital and mobile channels, is it safe to say you may be leaving revenue on the keyboard?
Kneale Mann
image credit: silicon
source: emarketer
