You may often hear others claim they’re good with people or they can increase the bottom line. Those are excellent attributes but need to be further defined and refined. For fear of being specific and potentially losing a deal, many will promise to help anyone who asks them and that can be a dangerous tactic.
Many of us have fallen victim of the plan of trying to have an offer with a wide scope. But if we say everyone is our target customer we can be in trouble. Some feel they don't want to limit their potential. But if we narrow our focus, we can become stronger in those areas we can help the most. We often see this in the start-up world; the company starts to get legs and the offering widens which can be dangerous.
Do one thing really well
The retail space has gotten fuzzy over the last decade. You can buy groceries at your pharmacy and furniture in your electronics store. Widening the offer is watering down the focus and may appear to be working but is actually hurting many of the large companies attempting this strategy.
If you’ve ever been to a general store in a small town it’s like a different world. You can buy everything from candy to camping equipment. But if you looked at your business and more importantly how you grow your team, you probably wouldn’t think it wise to be too wide and hire generalists. Shifting into areas that get away from our strengths in order to grow revenue and market share can be tempting. Doing what we do well, more often, can often be the wiser tactic.
Sometimes offering less can create a lot more.
__________________________________________________________________
Showing posts with label retail. Show all posts
Showing posts with label retail. Show all posts
March 28, 2017
August 24, 2012
Getting Narrow
Many of us have fallen victim of the plan of trying to have an offer with a wide scope. But if we say everyone is our target customer we can be in trouble. Some feel they don't want to limit their potential. But if we narrow our focus, we can become stronger in those areas we can help the most.
Cross Pollination
The retail space has gotten fuzzy over the last decade. You can buy groceries at your pharmacy and furniture in your electronics store. Widening the offer is watering down the focus and may appear to be working but is actually hurting many of the large companies attempting this strategy.
If you’ve ever been to a general store in a small town it’s like a different world. You can buy everything from candy to camping equipment. But if you looked at your business and more importantly how you grow your team, you probably wouldn’t think it wise to be too wide and hire generalists. Shifting into areas that get away from our strengths in order to grow revenue and market share can be tempting. Doing what we do well, more often, can be a wise tactic.
Do One Thing Well
My best friend ran a successful software consulting firm for 20 years that helped clients with one piece of accounting software. They were focused on one discipline and became one of the key firms in the world at what they did.
The temptation to expand was there but he and his partners stayed focused on what they did well, and did it even better. After selling the software company, he now owns a company in the cloud computing space. His focus is great reminder in my career and how I help my clients in their leadership journey.
Sometimes offering less can create a lot more.
Kneale Mann
fisherbray
April 27, 2012
Breaking the Customer Promise
You need camping equipment. So off you go to the internet to start your journey. As with most online shopping experiences, choices are overwhelming, the interfaces are varied but you seem to be getting somewhere. Then the critical event occurs. You need an actual human to answer an actual question. Oh look, there’s a customer service toll-free line to call. Perfect! Two rings, three rings and you’re on hold with an antiseptic message that assures you something about you being important and they’re really busy.
Is Help on the Way?
While on hold, you notice their site also offers an online help option through a chat interface. Well two fronts are better than one so while you’re enjoying some Pearl Jam on the xylophone you click on the link. Open, good, it appears that Janice will be serving you today.
As you watch the blinking cursor awaiting Janice’s swift and helpful response, another insipid message says something about them being sorry and they’re receiving an unusual volume of calls, and back to a snappy instrumental version of Lady Gaga booms through your handset. Janice has yet to answer your inquiry. You click the window closed and hang up the phone.
Why so Impatient?
You've been on hold for 10 minutes. What’s the big deal? Well, you have already found three other sites with more selection and this one offers free shipping. The fact that Janice’s company could be the superior choice has become irrelevant.
Some would claim they can’t serve every customer in seconds and they're right. But unfortunately, customers and potential customers don’t care. Make it simple for your customers to interact with you. No amount of SEO or marketing will help the moment someone hits a dead end.
Is my Business Important to You?
Some companies think that a handy contact us form is the best way to manage the volume of requests. It is a form featuring several boxes and a small section at the end for comments. If someone would rather use their email system, there is a sales@ or info@ or contact@ option at the bottom.
Here’s where that strategy falls flat on its face – most (all?) visitors think these emails go into a large heap of unanswered inquiries never to be seen again. I tried this recently with ten well known brands through their website and received three auto responses and no actual answers. If you've ever shopped for residential or commercial cleaning companies, this becomes an exercise in frustration.
Can You Actually Help Me?
You need camping equipment but you don’t want to drive all over town hoping to find a helpful sales person who will solve all of your needs. You want to have a plan of attack but you seem to be lost in a never ending loop of technology and no answers.
It all begins with strong leadership ensuring a minimum requirement means responding when someone wants to spend their hard earned money with you. We all want good service. Not someone to shine our shoes and make us king for a day, just good service. Yet we often have trouble finding it.
This week, I counted 11 instances where I inquired about services for my business, myself or a client and the provider lost the sale before the work even began.
Some of us are giving bad service.
Few of us would admit to being a culprit.
Kneale Mann
image: flickr
December 26, 2010
Boxing Day | Shopping Day?
It is also a day to remember the millions of people who aren't so fortunate and in harm’s way. I watched CNN Heroes last night and that is a show that can give us some needed perspective. We can stop our whining now.
Year End Blowout!
In many areas of the world, today is Boxing Day. This is a tradition that began long before iPads and flat screens. It started centuries ago in many European countries as the “second Christmas” for those less fortunate. Gifts and necessities were delivered in boxes by those who were of means to do so.
Limited Time Offer!
In Canada, the UK, Australia, New Zealand and now the U.S., today and the rest of this coming week is huge for retail. Some claim the best bargains of the year happen right now. We can discuss the science of sales and the tactic of giving the impression of a great price another time. Urgency is the order of the day and it's crunch time.
Everything Must Go!
From Cadillacs to candy canes, everything that can be exchanged for money is tied to the shopping season of late November to early January. Many companies make or break their year during this sliver of time each year and Christmas is no longer the only objective. The next seven days are crucial so the "deals" will be "everywhere".
Sale Sale Sale!
Economic movement is a good thing, but perhaps we can also spend some of our down time this year on some work. And then perhaps as the credit card bills come in and we emerge from a pumpkin pie haze, we will be ready to get stuff done in January.
Some of us are open for business next week, but I digress.
As we search for a great price on items we don't need, perhaps we should focus a little time on what we do need.
knealemann | email
image credit: flickr
In many areas of the world, today is Boxing Day. This is a tradition that began long before iPads and flat screens. It started centuries ago in many European countries as the “second Christmas” for those less fortunate. Gifts and necessities were delivered in boxes by those who were of means to do so.
Limited Time Offer!
In Canada, the UK, Australia, New Zealand and now the U.S., today and the rest of this coming week is huge for retail. Some claim the best bargains of the year happen right now. We can discuss the science of sales and the tactic of giving the impression of a great price another time. Urgency is the order of the day and it's crunch time.
Everything Must Go!
From Cadillacs to candy canes, everything that can be exchanged for money is tied to the shopping season of late November to early January. Many companies make or break their year during this sliver of time each year and Christmas is no longer the only objective. The next seven days are crucial so the "deals" will be "everywhere".
Sale Sale Sale!
Economic movement is a good thing, but perhaps we can also spend some of our down time this year on some work. And then perhaps as the credit card bills come in and we emerge from a pumpkin pie haze, we will be ready to get stuff done in January.
Some of us are open for business next week, but I digress.
As we search for a great price on items we don't need, perhaps we should focus a little time on what we do need.
knealemann | email
image credit: flickr
August 2, 2010
Inflating Expectation
Do you know how customers or clients perceive you?
Do you know how they talk about you? How they feel about you? What they tell others about you?
Create or Deliver.
You may have heard the story of Frank and Bob - the managers of two different oil and lube places.
Both got the idea of offering a free car wash to every customer.
Frank printed up pamphlets, put a sandwich board out front, painted the window, put another sign by the customer service desk and devised an abrasive advertising campaign, all to tell the world about his special offer.
Bob simply washed customers' cars.
Who got more complaints?
Which guy had a line-up of satisfied customers who told everyone and which guy had to endure complaints from customers who were unhappy about their less-than-perfect previously promised car wash?
Bob exceeded expectation. Frank created inflated expectation.
Surprise and Delight.
Perhaps tuck in a little something extra when merited without making a fuss or a previous promise.
Possibly the under promise over deliver model is alive and well.
If you do those unexpected things your USP will become a lot clearer.
Do you think it will work?
knealemann
Helping you integrate all you do with all you do.
Image credits: oilchangecoupon | carsabout
Do you know how they talk about you? How they feel about you? What they tell others about you? Create or Deliver.
You may have heard the story of Frank and Bob - the managers of two different oil and lube places.
Both got the idea of offering a free car wash to every customer.
Frank printed up pamphlets, put a sandwich board out front, painted the window, put another sign by the customer service desk and devised an abrasive advertising campaign, all to tell the world about his special offer.
Bob simply washed customers' cars.
Who got more complaints?
Which guy had a line-up of satisfied customers who told everyone and which guy had to endure complaints from customers who were unhappy about their less-than-perfect previously promised car wash?
Bob exceeded expectation. Frank created inflated expectation.
Surprise and Delight. Perhaps tuck in a little something extra when merited without making a fuss or a previous promise.
Possibly the under promise over deliver model is alive and well.
If you do those unexpected things your USP will become a lot clearer.
Do you think it will work?
knealemann
Helping you integrate all you do with all you do.
Image credits: oilchangecoupon | carsabout
July 14, 2010
Customer Service | Dead or Alive?
Here is another post from the archives that is not only an illustration of how customers feel, I felt it. Originally posted this past January. True Story.
Is Customer Service Important To You?
Marketing propaganda can backfire.
I am not the type who enjoys hopping in the car and heading to the mall to have a look around.
Strategy is not just part of my day job. An actual map and a plan help with such excursions.
Research and strategy are requisite.
The urge to shop is rare.
I had one such day this weekend. I had two specific items I wanted to purchase. I scored the first one in about twenty minutes. Four hours later I returned home having failed to accomplish the second one.
First Store (0-1)
The first store – which I found online and researched extensively – was out of stock. The "customer service rep" was quickly on to his next avoidance.
I pushed my cart of about $75 in impulse buys next to the counter and walked out of the store.
Second Stop (0-2)
Store number two was part of a larger chain where all items are featured on a central website. To find the location nearest you, just click the "store locator" tab on the top of the screen. Items and location confirmed.
After scouring the store for half an hour, I inquired about said item. “Yeah, we don’t carry any larger items in this location, we don’t have the room”, quipped the woman behind the counter. She was quick to get back to counting a list of something clearly more important than serving a customer.
Third Shop (0-3)
The third store was also out of stock.
The manager told me that she was expecting more “in a couple of weeks”.
I thought to ask about going on a call back list. No can do.
She walked away quickly flashing her forged half fake smile.
Busy Busy.
I have worked in retail - it is very tough to be on your feet and deal with guys like me who "saw it on the website".
Are these just strange random accidents? Is customer service alive and well? Are customers important to you?
knealemann
Helping you integrate all you do with all you do.
image credits: brandingtheman | thesun.co.uk
Is Customer Service Important To You?
Marketing propaganda can backfire.
I am not the type who enjoys hopping in the car and heading to the mall to have a look around. Strategy is not just part of my day job. An actual map and a plan help with such excursions.
Research and strategy are requisite.
The urge to shop is rare.
I had one such day this weekend. I had two specific items I wanted to purchase. I scored the first one in about twenty minutes. Four hours later I returned home having failed to accomplish the second one.
First Store (0-1)The first store – which I found online and researched extensively – was out of stock. The "customer service rep" was quickly on to his next avoidance.
I pushed my cart of about $75 in impulse buys next to the counter and walked out of the store.
Second Stop (0-2)
Store number two was part of a larger chain where all items are featured on a central website. To find the location nearest you, just click the "store locator" tab on the top of the screen. Items and location confirmed.
After scouring the store for half an hour, I inquired about said item. “Yeah, we don’t carry any larger items in this location, we don’t have the room”, quipped the woman behind the counter. She was quick to get back to counting a list of something clearly more important than serving a customer.
Third Shop (0-3)The third store was also out of stock.
The manager told me that she was expecting more “in a couple of weeks”.
I thought to ask about going on a call back list. No can do.
She walked away quickly flashing her forged half fake smile.
Busy Busy.
I have worked in retail - it is very tough to be on your feet and deal with guys like me who "saw it on the website".
Are these just strange random accidents? Is customer service alive and well? Are customers important to you?
knealemann
Helping you integrate all you do with all you do.
image credits: brandingtheman | thesun.co.uk
January 10, 2010
Customer Service: Important? Really?
Marketing propaganda can backfire.
I am not the type who enjoys hopping in the car and heading to the mall to have a look around.
Strategic objectives are not just part of my day job. An actual map and a plan help with such excursions. No map? Not good.
Research and strategy are requisite.
The urge to shop is rare.
I had one such day this weekend. I had two specific items I wanted to purchase. I scored the first one in about twenty minutes. Four hours later I returned home having failed to accomplish the second one.
First Store (0-1)
The first store – which I found online and researched extensively – was out of stock.
The "customer service rep" was quickly on to his next avoidance.
I pushed my cart of about $75 in impulse buys next to the counter and walked out of the store.
Second Stop (0-2)
Store number two was part of a larger chain where all items are featured on a central website. To find the location nearest you, just click the "store locator" tab on the top of the screen. Items and location confirmed.
After scouring the store for half an hour, I inquired about said item. “Yeah, we don’t carry any larger items in this location, we don’t have the room”, quipped the woman behind the counter. She was quick to get back to counting a list of something clearly more important than serving a customer.
Third Shop (0-3)
The third store was also out of stock.
The manager told me that she was expecting more “in a couple of weeks”.
I thought to ask about going on a call back list. No can do.
She walked away quickly flashing her forged half fake smile.
Busy Busy.
I have worked in retail - it is very tough to be on your feet and deal with guys like me who "saw it on the website".
But are these just strange random accidents? Is customer service alive and well? Are customers important to you? Really?
@knealemann
business. marketing. social media. communications.
image credits: brandingtheman | thesun.co.uk
I am not the type who enjoys hopping in the car and heading to the mall to have a look around. Strategic objectives are not just part of my day job. An actual map and a plan help with such excursions. No map? Not good.
Research and strategy are requisite.
The urge to shop is rare.
I had one such day this weekend. I had two specific items I wanted to purchase. I scored the first one in about twenty minutes. Four hours later I returned home having failed to accomplish the second one.
First Store (0-1)The first store – which I found online and researched extensively – was out of stock.
The "customer service rep" was quickly on to his next avoidance.
I pushed my cart of about $75 in impulse buys next to the counter and walked out of the store.
Second Stop (0-2)
Store number two was part of a larger chain where all items are featured on a central website. To find the location nearest you, just click the "store locator" tab on the top of the screen. Items and location confirmed.
After scouring the store for half an hour, I inquired about said item. “Yeah, we don’t carry any larger items in this location, we don’t have the room”, quipped the woman behind the counter. She was quick to get back to counting a list of something clearly more important than serving a customer.
Third Shop (0-3)The third store was also out of stock.
The manager told me that she was expecting more “in a couple of weeks”.
I thought to ask about going on a call back list. No can do.
She walked away quickly flashing her forged half fake smile.
Busy Busy.
I have worked in retail - it is very tough to be on your feet and deal with guys like me who "saw it on the website".
But are these just strange random accidents? Is customer service alive and well? Are customers important to you? Really?
@knealemann
business. marketing. social media. communications.
image credits: brandingtheman | thesun.co.uk
December 26, 2009
Can Urgency Be Created?
Everything Must GoThe Christmas retail season begins moments after the last trick or treaters are on their way home and ends on Christmas Eve as the stores lock their doors for the night.
This Week Only
This weekend, the stores will be filled with people returning and exchanging Christmas gifts while the retail industry settles in for a long winter’s nap. But in some countries there is one final push to create just a little bit more urgency.
Boxes to Bargains
In the UK, Canada, Australia, The Netherlands, Germany and a few others, today is Boxing Day. Originally called St. Steven’s Day, this was when the upper class would give gifts such as clothing and food to the lower classes in boxes for easy transport.
Save up to 80% Today Only
Christmas is on the 25th of December and Boxing Day is on the 26th. But years ago, the retail industry decided to extend the ask and create an even large sense of urgency and excitement with the creation of Boxing Week which began well before Christmas. It's akin to retailers 'chopping down prices' to celebrate the birth of George Washington.
Savings Are Store Wide
If you attempt to create a sense of urgency during your Boxing Week sale, are you not telling customers that your profit margins are too high the rest of the year or that the best time to buy from you is during this limited time?
Boxing Week is a multi-billion dollar event.
Earlier today, Margie Osmond from the Australian National Retailers Association said "We've had a fabulous healthy start to Boxing Day sales which is the biggest shopping day of the year."
Some economists predict that the countries that have adopted the Boxing Week model will see an economic correction from the downturn the rest of this year. It appears that St. Steven has done well for the bottom line.
Perhaps Obama should put it on the to-do list for 2010?
How can you apply this to your business?
@knealemann
image credit: lowbrowstyle
August 10, 2009
Surprise And Delight
Do You Know?How your customers or clients perceive you? How they talk about you? How they feel about interacting with you?
Do you? Really?
Have You Ever?
Put yourself in the place of your customers? Walked a proverbial mile in their shoes?
Have you? Really?
Definition: Customer Service
You may have heard the story of Frank and Bob - the managers of two different oil and lube places. Both got the idea of offering a free car wash to every customer.
Frank printed up pamphlets, put a sandwich board out front, painted the window, put another sign by the customer service desk, devised a big advertising campaign featuring yelly-screamy creative – all to tell the world about this awesome extra thing he was offering with his service.
Bob simply washed people's cars before returning them without their previous knowledge and thanked them for their business.
Branding Only Happens Between Customers
Which guy had a line-up of satisfied customers who told everyone and which guy had to endure complaints from customers complaining who were unhappy about their less-than-perfect previously promised car wash?
Bob had exceeded expectation and Frank had created inflated expectation.
Looking For An Avantage?Maybe just surprise and delight. Possibily put your ego aside and just give great service. Perhaps tuck in a little something extra without making a fuss. If you do those extra little unexpected things your USP will become a lot clearer.
Do you think word
will get around?
@knealemann
Let’s create experiences, not campaigns.
July 28, 2009
How Can I Help You?
A man walks into a clothing store to purchase a pair of pants. The moment he crosses the threshold, he hears that annoying phrase “How can I help you today?” He immediately says “Just looking, thanks.”He does need help with tailoring and advice on a shirt to go with his new slacks, but the salesperson invaded his space too quickly and took over the exchange.
Are we doing that to each other all day long?
With the explosion of the social web, we are taught early on to stop selling and start sharing – I love that. Be curious and helpful, have conversations and don’t pitch each other. That is awesome.
Are We Saying 'No Thanks' Too Quickly?
The purpose of connecting is not solely to share website links and dinner recipes – there is commerce going on, new business relationships being formed and more intimate connections to customers are being realized.
If someone asks you how they can help…• Do you wait and have a conversation?
• Do you get leery of their possible motives?
• Is it possible they really just want to help?
• Are you worried they may steal something?
• Do you think they have a hidden agenda?
So I ask again, how can I help you?
@knealemann
knealemann at gmail dot com
Let’s create experiences, not campaigns.
image credits: perthcomputerplus.com | forbes.com
December 26, 2008
Boxing Day and Bargain Hunters
If you live in Canada, New Zealand, Britain or Australia, today is Boxing Day.
If you are so included, happy shopping!
The Origin of Boxing Day
This tradition dates back hundreds of years and refers to the day after Christmas when servants – who had to work on Dec 25th for their employers – were given a day to visit their families, have their festive celebration and bring gifts or “boxes” to their loved ones.
In modern times, Boxing Day used to be one day. And there was a build up. This was the day many would spend cash they received as Christmas gifts and the deals were actually deals.
Introducing: Boxing Month
Nowadays, Boxing Day seems to begin around the middle of December and lasts until mid-February. That makes about as much sense as slashing prices because it’s Abraham Lincoln’s birthday.
The Bargain Hunter
This year, this normally fearless wonder runs risk of landing on the endangered species list. This creature – indigenous to retail and online monetary exchange environments – has been blessed with a sixth sense for deals.
It can take on a multitude of human forms and is not fooled by empty promises and orange signs with words scrawled “final markdown” on them. The number of Bargain Hunters is down this year, some may be hibernating early and some may not return. However unlike most of the endangered list, the Bargain Hunter is a resilient creature. But we can still not assume they will return in droves.
Supply and Demand are Half-Brothers
Marketing and Branding are interesting industries. It is our job to create a need for a product the potential customer may not need nor know exists.
Need vs. Want
There is an interesting phrase that has bounced around through the years in marketing and branding that is “creating a need”. When you are hungry, you have a basic human need to eat. However indulging in a triple fudge sundae with whipped cream and cherries is not what you need. Sounds good though, doesn’t it? None of us need a Porsche but the company that builds them hopes some will feel the want which will be enough to create even a false need.
They Will Always Be There
There is a reliance that the Bargain Hunter will thrive in this environment. Because the only thing that is important is getting a good deal, right? Wrong.
The Bargain Hunter is wise to the tactics and schemes. He or she is also leery about the financial future and may no longer simply buy everything in their path.
How will you change your business model to adapt to a more careful and savvy customer base?
km
If you are so included, happy shopping!
The Origin of Boxing Day
This tradition dates back hundreds of years and refers to the day after Christmas when servants – who had to work on Dec 25th for their employers – were given a day to visit their families, have their festive celebration and bring gifts or “boxes” to their loved ones.
In modern times, Boxing Day used to be one day. And there was a build up. This was the day many would spend cash they received as Christmas gifts and the deals were actually deals.
Introducing: Boxing Month
Nowadays, Boxing Day seems to begin around the middle of December and lasts until mid-February. That makes about as much sense as slashing prices because it’s Abraham Lincoln’s birthday.
The Bargain Hunter
This year, this normally fearless wonder runs risk of landing on the endangered species list. This creature – indigenous to retail and online monetary exchange environments – has been blessed with a sixth sense for deals.
It can take on a multitude of human forms and is not fooled by empty promises and orange signs with words scrawled “final markdown” on them. The number of Bargain Hunters is down this year, some may be hibernating early and some may not return. However unlike most of the endangered list, the Bargain Hunter is a resilient creature. But we can still not assume they will return in droves.
Supply and Demand are Half-Brothers
Marketing and Branding are interesting industries. It is our job to create a need for a product the potential customer may not need nor know exists.
Need vs. Want
There is an interesting phrase that has bounced around through the years in marketing and branding that is “creating a need”. When you are hungry, you have a basic human need to eat. However indulging in a triple fudge sundae with whipped cream and cherries is not what you need. Sounds good though, doesn’t it? None of us need a Porsche but the company that builds them hopes some will feel the want which will be enough to create even a false need.
They Will Always Be There
There is a reliance that the Bargain Hunter will thrive in this environment. Because the only thing that is important is getting a good deal, right? Wrong.
The Bargain Hunter is wise to the tactics and schemes. He or she is also leery about the financial future and may no longer simply buy everything in their path.
How will you change your business model to adapt to a more careful and savvy customer base?
km
December 12, 2008
Location Location Location
Amid the housing and mortgage crisis I got to thinking about a mantra this industry has used since the dawn of time – location location location. I asked a real estate buddy once if it was better to tear down a shack and retrofit or rebuild in a good neighborhood or buy a nice house in a lesser neighborhood. His answer was swift and without hesitation – rebuild.
Importance Of Location
Location is important when looking for a place to live. Location is paramount when deciding on a website address. Location is essential when choosing who you work with on projects and initiatives. Location is vital when choosing to be nimble verses stagnant.
Making Useful Media
Chris Brogan wrote a brilliant post today about making useful media. If you work in television, online content, radio, journalism, marketing or promotion – take a few minutes and read this post. Then send the link to everyone you know!
Bad TV
Mitch Joel recently wrote a post entitled Bad TV. It's a great view of something that is dear to my heart - content! Mitch poses the simple question: Would you rather have bad tv or good internet? Read and share as well.
Short-Term Fear | Long-Term Growth
I spoke with a friend who is a senior sales manager at a prominent cell company last night. He has a customer who is worried about spending a few hundred dollars because his budgets have been frozen – even when my friend has shown this customer how he will save thousands in mere months.
The location of your psyche is even more important than the place you reside. Forest and trees are being lumped in with news reports about falling markets and bailouts.
In It For The Deal
My post-secondary life was a time of change in both my thinking and work ethic. I was studying to become a radio broadcaster and despite my complete indignation toward my high school “career” I felt it was time to go big or go home. So along with being the Program Director of the college radio station, a DJ and bartender at the campus pub, I also worked in a sports store selling shoes. We got great deals on the sweetest new shoes on the market. At one time, I probably had 30 pairs.
Deals Are Not Always Deals
I had to take two buses from my place to get to this job, hated the hours, disliked my manager but stuck it out. I finally had to resign because it was affecting all the stuff I wanted to do in my life at that time. When I did it, a friend asked me why I had stayed so long. My response: because I got a deal on shoes.
Location is important but often it has nothing to do with geography.
How is location important to you?
km
Importance Of Location
Location is important when looking for a place to live. Location is paramount when deciding on a website address. Location is essential when choosing who you work with on projects and initiatives. Location is vital when choosing to be nimble verses stagnant.
Making Useful Media
Chris Brogan wrote a brilliant post today about making useful media. If you work in television, online content, radio, journalism, marketing or promotion – take a few minutes and read this post. Then send the link to everyone you know!
Bad TV
Mitch Joel recently wrote a post entitled Bad TV. It's a great view of something that is dear to my heart - content! Mitch poses the simple question: Would you rather have bad tv or good internet? Read and share as well.
Short-Term Fear | Long-Term Growth
I spoke with a friend who is a senior sales manager at a prominent cell company last night. He has a customer who is worried about spending a few hundred dollars because his budgets have been frozen – even when my friend has shown this customer how he will save thousands in mere months.
The location of your psyche is even more important than the place you reside. Forest and trees are being lumped in with news reports about falling markets and bailouts.
In It For The Deal
My post-secondary life was a time of change in both my thinking and work ethic. I was studying to become a radio broadcaster and despite my complete indignation toward my high school “career” I felt it was time to go big or go home. So along with being the Program Director of the college radio station, a DJ and bartender at the campus pub, I also worked in a sports store selling shoes. We got great deals on the sweetest new shoes on the market. At one time, I probably had 30 pairs.
Deals Are Not Always Deals
I had to take two buses from my place to get to this job, hated the hours, disliked my manager but stuck it out. I finally had to resign because it was affecting all the stuff I wanted to do in my life at that time. When I did it, a friend asked me why I had stayed so long. My response: because I got a deal on shoes.
Location is important but often it has nothing to do with geography.
How is location important to you?
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